How to improve google search ranking

What is Google search ranking

Google search ranking is measurement given to websites by google according to their position on google search engine ranking. The ranking of a website is given to it on the basis of its quality , content and quantity of content. More the search ranking a website have on google more chances are there for it to be shown in top results as position in google search result is what we are calling search ranking. The search ranking is most important thing for every website and blog as it is a estimation of traffic to a website from search engine google. Google is most popular search engine used all over the world only on google more then 40,000 searches are made every second from all over the world and it is really a big number so you can think how big the network of google is and this is the reason every website owner wants his pages to be shown on top of google as it can be called sea of Internet traffic.

How Google rank pages

Google is a big name in the world of internet therefor every one wants to get engage with it specially website and blog owners and to get high search ranking on google you must know how google rank pages. There are over 200 mathematical factors that are responsible for indexing of a page on google. These factors are designed to provide most useful and quality data to the users. There are several factors on which you can work and get high google search ranking. Next part of this article is about these factors which you must know to improve your google search ranking.

Factors affect Google search ranking

There are more then 200 factors that affects google search ranking of a website out of these some major factors we will discuss here which are important for every website and blog owner which are helpful to improve google search ranking. These are some general factors which are simple and easy to understand so lets start with these factors.

1. Structure of website

Google search ranking is highly influenced by the structure of a site. As it is a basic of a website that how it looks and how content is managed on it. It determines what quality interface and navigation a website have.

2. Quality of content

Quality of content is a important factor that have high impact on google search ranking of a website. It is very necessary for a website to have high quality material on it in order to stand in competition with other sites.

3. Keywords

Keywords are important part of a website that acts as a link between google and a website keywords are important part that affects google search ranking a lot. Apart from this keywords are also a link between visitors and website where google stands in between.

4. Links

Links are also one of the effective factor for google search ranking. As quality of links is directly proportional to the google search ranking of a website and also links plays a important role in indexing of a website pages on google. 

5. Indexing

Indexing is the basic process of submitting your pages to google with the help of a sitemap. Google search ranking starts with this process it is the starting point of building google search ranking of a website. Thus it is the basic affecting factor for google search ranking.

6. Headings

Headings looks like some thing that can't affect google search ranking of a website but reality is it highly influence the google search ranking of a website. As Google very first focus on the headings on a website as they are the first thing that comes in front.

7. Description

Meta description has high impact on google search ranking as it is what google capture and shows to the visitors who are searching on google. Search description helps a visitor to know what your site is about and what posts are about.

8. Alt tag for images

Alt tag highly affect the google search ranking of a website. Alt tags are the tags that are used for images which helps the search engine to found and index image present on a webpage.

How to improve google search ranking

Now coming to our main topic that is How to improve google search ranking till now we have just read about the basic things related with the google search ranking now moving ahead we will learn how to improve google search ranking. Below i am describing how to improve google search ranking in points which will help you out to know how you can improve search ranking on google.

1. Choose a good high level domain

Domain is one of the most important thing and you must choose it very carefully as it has a great impact on google search ranking. You should choose an appropriate domain which will help in getting index your site with google as google give more preference to the sites who are having high level domain. Now that time has gone when a high level domain and a free sub domain like example.blogspot.com were equal now time has changed and value is given to just high level domain by google and people who are surfing all over the internet. 

How to choose a domain

while choosing a domain you have to focus on many things that are important to choose a good high level domain let us know how to choose a domain

a.) Always try to choose a .com domain

Domain have a huge impact on google search ranking and with .com domain it is easy to get good google ranking as it is given more preference by every one as it is what run all around the world rather then in some countries like .in .us .uk domain do.

b.) Choose your domain name according to your keywords

You should try to use your main keywords in domain as domain is the first thing that google notice and if it contain your keywords then it is easy to get high google ranking. For example look at my site my main key words are how to and i have used them in my domain which is an easy way to improve your google search ranking.

c.) Choose a good domain name

You don't only have to use keywords for improving your google search ranking but try to choose a good name, it will help you to build good image over the web some points that you must know that influence a domain name are :

• Choose a name that is easy to remember
• Try to keep your domain name short
• Do not use numbers in name
• Try to use a different name from others 

These points will help you to choose a perfect domain name for your website and enhancing your google search ranking.

2. Choose appropriate Keywords

Keywords plays an important role in getting high google search ranking as keywords are the link between a site and google search which acts as a bridge which carries traffic from search engine to your website and while choosing keywords you have to be serious as it is one of the major factor that have high impact on google search ranking. 

How to choose keywords

keywords are important part of a website so to attain good ranking on google you must know how you should choose your keywords. Let's have a look on some points that are necessary while choosing keywords for your website:

• Choose short keywords in large number
• Try to choose words those you will use maximum time in your articles
• Have a look on what keywords are mostly searched on google through Google Trends
• Choose keywords that can build a query

How to use keywords

After you have chosen keywords for your website it is time to know how to use them in your website so that they will help you to improve your google search ranking. Let's see how to use keywords.

• Use your keywords in headings
• Try to use your keywords maximum time in your posts or articles
• Try to use maximum no. of keywords in your headings
• Use your keywords in search descriptions
• Use your keywords for images in alt tag  

This way you can choose good keywords and can make their better use to increase your google search ranking.

3. Build Quality content

Quality of your content affect google search ranking a lot. As google is designed to provide quality links in it's search results thus it is very important to write quality content on your site so that it can easily get good search rank on google. Quality is the most important thing for every site as visitors are directly dependent on it. If you don't provide quality content to your visitors they will never come to your site again to build good reputation you must have to provide quality to your readers.

How to build quality content

It is very necessary to build quality content. Quality is something with which you can't compromise as it is basic factor on the basis of which google rank pages or a website. So let's know how you can build quality content on your website.

• Write good quality articles
• Write articles by yourself as they will surely include something new what others can't provide
• Use images between your articles this will enhance your website's interface
• Try to explain things in points
• Highlight the important points
• Use headings and divide articles in parts 
• Bring professionalism in your content

This is all how you can build quality content for your website and build good google search ranking.

4. Make a quality structured site

Structure of a website is very important for it's search ranking on google as structure is something that determines the quality of a website. You should arrange every element of your website in proper alignment so that it will have high user interface and every part of website would be easy to access. If structure of your website is not good enough the google will not put it in top search pages.

How to make a high quality structure of website

As it is important to have a high quality structure for your website in order to improve your google search ranking you must know how you can make a quality structure for your website let's start with it :

• Align every element properly 
• Properly place your internal and external links
• Try to enhance your site navigation
• Use proper menus for increasing accessibility
• Place every element of website in front which would be easy to access 
• Proper placement of gadgets and content

5. Properly Index your pages

Indexing is basic factor for improving google search ranking of a website if your pages are not indexed then they can never be shown on the google search results. Indexing is the process of submitting webpages to google thus it is very important to do indexing of your pages Indexing is base for showing your pages on google search results. In the above example from webmasters tool pages are submitted and indexed.

How to index your pages on google

Indexing is the basic process of submitting webpages to google and it is important to increase google search ranking of your site. Now we will learn how to do indexing of your pages on google.

• Use Google webmasters tools for indexing your pages
• Create a good xml sitemap of your website
• Link your sitemap to robot.txt page
• Include all your posts and pages in your sitemap
• Use google fatch tool to do indexing of your pages

This is all how you can submit your pages to google and get them indexed on google.

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About Ayush Tyagi

Ayush Tyagi is professional web-designer and the founder of Howtodohtd.com, who love to learn new things and share them.

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