Factors affecting Google ranking - The SEO Guide

Google search ranking is affected by many factors, Search Engine Optimization, a very important aspect for every blog and website. Every website that is ranked higher on google is always a perfectly Search Engine optimized website. The thing that matters a lot about google search ranking is that it is of fluctuating nature and can be positively or negatively influenced by some external and internal factors.

This SEO guide will help you to understand, how to improve google search ranking by taking care of several factors that affects the google search ranking.

The Google Ranking Factors

Talking about Google ranking factors, we first need to know what type of factors these are and how they affect the google ranking. There are around 200 factors on the basis of which the Google ranks a site, out of these some factors are on page factors and some are off page factors, which we also known as On Page SEO and Off Page SEO.

On Page SEO factors are the factors which are present on the pages, on our website, and moreover we have full control over these factors.

On the other hand there are Off page SEO factors that affects the rank of the page from outside of the page.

On Page SEO Factors That Affects Google Ranking

Above in a short description we read that On Page SEO factors are those factors which are present on the website or the page, and we have full control over them. As, these factors are controllable, thus, can be managed for high performance with little efforts. The most good thing about On Page SEO factors is that the are easy to manage and can be utilized for making rank of a page good at the Google listing.

Keywords in title, basic SEO factor. Keywords in the title is the basic SEO factor, whenever a search engine like Google optimizes a web page, it emphasis more on the Titles present on the page as they are the entity for a webpage on search engine. Thus, it is very necessary to use keywords in the title as it improves clarity about our content on the search engines.

Keywords in the description, brings clarity about content. Using keywords in the description of our content page brings a short description with clarity to the viewers which clarifies, what our content is about. The search while crawling a webpage always try to look at it as the user would look. Therefore, it is essential to use keywords in the description if you want good ranking at google.

Keyword containing unique H1 tags. Using unique H1 Headings in the content is a quite good practice and using keywords in the H1 tag is best practice for getting ranked higher on Google and other search engines. H1 tags are good medium to attract more visitors as they also acts as secondary search query for which we can get our content page listed in the search results.

Content length, major rank influencing factor. As we all know Content is King, and it is very essential to take care of content quantitatively. The length of content is a major factor that highly influence Google rank of a website. Simply, there are more chances to get ranked high on Google with long length content rather then short length content.

Duplicate Content, might hurt your rank. Having duplicate content across the several pages is not a positive symbol at all, it can hurt you by having negative impact on your over all website Google rank. The reason behind this negative impact upon Google rank is that, the Google's spiders while crowling your site consider your content spam because of duplicate content. Therefore, always write fresh content for your every page.

Image optimization for better Google ranking. Optimizing images for better Google search ranking is a very good way to get ranked higher on the Google, for this you just have to add alt text, caption and title for every image that you are using in your content.

Using links for high google rank, It is quite good practice to use links, both outgoing and internal links are good ranking signal. Outgoing links somehow enhances the quality of your content whereas internal links are very useful for good ranking and a good navigation system.

Off Page SEO Factors That Affects Google Ranking

Off page SEO factors are the factors that can not be fully controlled and managed by us. They are present away from website and affects the Google ranking of a website from outside of the website. Besides being uncontrollable they are equally important for the ranking of a website like On Page SEO factors are.

Competitors on the web, major factor that can highly influence your Google search ranking might be positively or negatively. Therefore always try to stay on top with high quality content.
Backlinks important ranking factor, as today Google keep those sites on top which are having more Backlinks from others, More the backlinks, more better would be the google ranking.
Domain age, also considered as a ranking signal form Google, according to Google, the domains which are older then one year are most trustworthy then the newly registered domains.

These are some factors that affects the Google ranking of a website, hope this SEO guide was helpful for you.

Do you know something else about SEO and Google ranking factors ?