Google Adsense, one of the well known way to make money online with the help of a blog or a website. We all know that Internet has become most popular advertisement channel due to large number of users and this brings great opportunity to make money online. Google Adsense allows you to serve ads on your website or blog and make money by showing ads on your own website or blog. Adsense is a part of Google Advertising network that acts as a front end for the publishers. Adsense provides earning reports and ad codes which you can place on your web space and more the visitors to see ad more would be your income.
Now after having a active blog or a website you need to get it approved by the Google Adsense. For that your site must have quality content and must be active. Adsense income is directly proportional to the number of people visiting your site and viewing the ads as more the visitors more chances to get clicks on the ads and Adsense pays you for every click that is done on your ad-unit.
Basic Terminology of Google Adsense :
1. RPM : RPM stands for Revenue Per Thousand Miles, in simple terms RPM means Estimated Income Per 1000 impressions. You have to increase your Adsense RPM if you want to make high income from Google Adsense.
2. CPC : CPC stands for Cost Per Click, it denotes how much you get for per click.
3. CTR : CTR stands for Click Through Rate, it is percentage how much click you get out of your total page views.
How much can I earn with Adsense
Now the main question arises how much one can make with Google Adsense. There is no exact clarification that how much you can make with Google Adsense. The income made by you from Google Adsense depends upon the traffic of your site, more the traffic you get more would be your income. All is about showing ads to more and more people who are visiting your site.
Suppose you have 1000 page views per day, now out of 1000 only few clicks on ad and there is different rates at which you get paid according to different countries, like if click is from US, Canada, or UK then you will get more compared to rest of the world. Now out of 1000 page views suppose you get 20 clicks then you can make around $5 for these clicks and your RPM would be $5 so you will get $5 per 1000 page views. If you are having good organic traffic from search engines then per 1000 visitors you can easily make around $20, but normally the income generated per 1000 page views is around $5-$10.
Therefore, you need to have around 5000 visitors per day if you want to make around $30 to $40 and I consider it good income
Some Important parts to focus upon
Ad Placement
Ad placement is most essential part for every ad publisher who really want to make money with his website or blog. Ads must be placed at perfect place to get maximum clicks out of minimum impressions. In the previous days when I was just working on simple theme that only have ads in sidebar I hardly get a click per 100 visitors but when I changed whole layout and place ads after research and inside the posts it give amazing output. It raised my CTR to 5% that means 5 click out of 100 impressions which is really good.
Placing the ads inside the posts or between the content is most beneficial as the attract more attention then the ads which lay in the sidebar or header or footer, we all know that if a ad is between the content then it will surely influence all the readers and there is more chances to get the click.
Blog Theme
The theme of the blog matters a lot, it is the most influencing factor that can positively or negatively influence your earnings. Theme is what describes the quality of a blog. The blogs with premium themes have more suitable ad space which can get more clicks compared to a low quality or regular theme and even most of the quality ads which generates high revenue are only served by the adsense only on the quality blogs. This was the factor which is responsible behind the success of my blog. This is the only reason that enforce me to move to a high quality themes.
Improving Google Adsense RPM
RPM is one of the important part for every Google Adsense Publisher who wants to earn money from Google Adsense. RPM stands for Revenue per mile or in simple terms RPM is the revenue per 1000 impressions, Adsense earnings are directly proportional to Adsense RPM, means higher the Adsense RPM, higher your Adsense earnings. RPM is calculated by dividing your estimated earnings by number of page views or impressions.
For example, If your Adsense RPM is $10 then you will earn $10 per 1000 impressions.
What determines the Adsense RPM ?
There are several factors that determines the Adsense RPM, some major factors are, traffic to your site, number of Ads on your site, Ad type, and many more. Your Adsense RPM can be low or high depending on these few factors.
There is a simple formula that determines Adsense RPM.
RPM = ( Estimated earnings / Number of page vews ) * 1000
This is the formula by which Adsense RPM is calculated.
Note : RPM does not determines Adsense Earnings, but RPM is determined by your Adsense Earnings.
How to increase Google Adsense RPM
Here are simple tips that will help you to maximize you Adsense RPM and boost your Adsense Earnings.
1. Your Target Audience
It matters a lot that from which country your audience is from, Google Adsense pays at different rates for visitors from different countries. Like if your Audience is from US, Canada, Australia and UK then your RPM would be much higher if compared to other countries like India, Pakistan, Nepal, and others.
Therefore, the simple way to Increase your Adsense RPM is to target audience form countries like US, Canada, Australia, and UK rather then other parts of world
2. Ad Size
Ad size is very important part that have huge impact on Adsense RPM, If you use good and effective ad size to show ads on your site then you CPC and RPM would be higher. Some of the most good and effective ad size that are recommended are :
- 336×280 large rectangle
- 300×250 medium rectangle
- 728×90 leaderboard
- 300×600 half page
If you use these sizes to show ads then your Adsense RPM would be good with higher CPC.
3. Ad Position
The next important thing that affects your Adsense RPM and earnings is placement of your ads. In order to get good outcome from your adsense ads then you have to place them on the right place on your website where they can be easily seen by your audience. Your Adsense ads must be clearly visible to every one who opens your site, this will not only increase your RPM but will also have a positive impact on your Adsense earnings by raising your CPC.
4. Source of Audience
The source from where you get your audience is very important for every Adsense publishers, as Adsense give priority to organic traffic from Search engines. You need to get a big part of your audience from search engines like Google in order to increase your RPM, for which you need to improve your Google search ranking
5. Ad type
The type of ads you show on your site is very important part, it is not good to show only text ads or only image ads. The best option is to show both type of ads, it is also recommended by the google as using both type of ads performs much better then showing only specific type of ads.
6. Selecting Advertisers
It is very important to select right ads for your website, for example if you have a website on a certain topic like bikes then there is no sense to show ads of domains, hosting etc, as people who are searching for bikes and if you will show them ads about something away from their interest then there is 0.01% chance of them to click on your ad. So, if you have a website about bikes then you must show ads relative to bikes and automobiles on your site to get good response.
Ayush Tyagi is professional web-designer and the founder of Howtodohtd.com, who love to learn new things and share them.
2 comments
Click here for commentsIt's sure that Google Adsense is a quality advertising network and only allows quality sites to serve ads in order to prevent the interest of both advertisers and the publishers. I thinks ads placement and site theme is very important for better adsense result. Thanks for this informative article.
ReplyHello Ayush, these all effective tips are helping me to maximize my Adsense RPM and also helping to boost my Adsense Earnings. Thanks for your dedication writing for us.
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